
Beer Marketer's Insights
Importers/Micros Grab 32.5 Share in Vt
The Walmart Factor Will Get "Worse"
For big supers that is. “If Wal-Mart and Target and Costco have made your lives miserable, get ready because it’s about to get worse,” wrote Progressive Grocer mag, summarizing McKinsey consultant’s speech to big grocers. Wal-Mart and co have already grabbed big shares of categories like paper goods, cleaning products, etc but “battleground" shifting to "hardcore grocery products that traditional grocers depend on for volume and profits…. Once a category goes to the value retailers, it rarely comes back,” said McKinsey guy. Value retailers get 50% higher sales per square foot than traditional grocers, sez McKinsey, from $625 to $420. They're now plowing those extra $$ into service and labor while supers cut back, wrote Prog Grocer. Same mag said supers in south and Tex may be most vulnerable, naming Food Lion.
AB Loses Maris-Related Round
Also expects shipments to be down 5% in 1st qtr, Boston said, based on orders so far. And 1st qtr earnings will “definitely… be a challenge,” cfo Rich Lindsey told analysts. Why? Boston upped inventories by 35,000 bbls in 4th qtr 02 as part of Sam Light rollout. While sales-to-retailers up 10.1% to 1.24 mil bbls, shipments up 12.6% to 1.28 mil bbls. Boston rev per bbl up 4% in 02, but its oper income per bbl down $1, 10% to $9.10. Boston upped ad and promo expenses $20 mil, 27% to over $100 mil. Boston will up ad spending again in 03, including natl media on lager brand. Chairman Jim Koch acknowledged “some cannibalization” from Light. Total beer environment “healthy," but last 3 mos "have been a little bit choppy,” he noted. Yet Boston off to fast start in supers; up 27% for 4 weeks, according to IRI.
Top 3 Lost Share in Calif Supers in 02
More T&A On the Way
NY Guv Plans to Cut Beer Tax
Even with huge state budget deficit, beer tax in New York will drop 1.5 cents to 11 cents per gallon on Sept 1 if Gov Pataki gets his way. Tax cut originally passed in 2000; would drop state’s beer tax income from $41.6 mil to $39 mil. While some state pols complaining, “the governor made clear we should move forward with all the tax cuts that are scheduled to take effect this year,” spokesman told NY Daily News. Beer tax has already dropped 8.5 cents since Pataki took office 8 yrs ago.
Who Is Schneider Logistics?
On-Premise Beer Prices Rose 2.9% Last Yr
Analysts Upgrade Coors Stock, But No Change
At least 2 big Wall St houses upgraded rating on Coors stock based on its low valuation following big 15% hit last week (UBS Warburg and Goldman Sachs). At least 2 more reiterated their favorable ratings (Deutsche Bank and Morgan Stanley). But stock actually down since then: below 50 today, down 1/3 last 3 mos. Trading at less than 11x analyst estimates of 2003 earnings. Why? Perhaps it's what Andrew Conway at Credit Suisse called Coors’ “dour financial outlook” for 1st half 03.