
Beer Marketer's Insights
Defending Their Turf
Fun situation with baseball All-Star game in Milwaukee. AB is official league sponsor but shut out of Miller Park. AB brands served at “Bud World” in stadium parking lot for 3 days leading up to tonight’s game. AB also held “official” block party but Miller secured better venue for its party that has “roughly twice as many restaurants and taverns,” wrote Milwaukee Jnl. “Miller’s just running scared… They’re dropping absurd amounts of money to keep what they have,” AB distrib told the Jnl. Miller countered: “This is our town…Do you think they’d give us an inch in St. Louis? I can tell you the answer is ‘no’.”
Top Importers Rollin’ in Fla
YTD thru Apr, Gambrinus (4.3 share in 3d-biggest US mkt) up 10%, Heineken (4 share) +20%, Guinness (2.2 share) +43%. Meanwhile, AB +1%, Miller and Coors each eked out 0.4% gains.
AB Distrib Drivers on Strike in RI
Mixed Diageo Trends
AB Responds to Tex Suit
Analysts Say
There They Go Again
Interesting twist, and one that supports wholesaler independence, in long-running legal fight between S&P/Pabst and one-time master distrib in southeast Barry Kanner. Tho US Dist Ct had ruled Barry’s co Southland had violated agreement with Pabst, which called for “full time commitment to the sales and marketing of Pabst/S&P brands,” by selling tiny volumes of other brands, US Ct of Appeals reversed that part of decision. Instead, agreed with Southland’s argument that selling of non-Pabst brands (none competed directly with Pabst) “was done for the purpose of creating good will that would advance” sales/mktg of Pabst brands as well. Ruled too that how Southland “chose” to “devote its full time commitment” was at its discretion, wasn’t detailed in agreement and wasn’t necessarily “exclusive ‘sale’” of Pabst brands. Here’s key: “it is not the time…devoted to the non-Pabst brands that controls, but the purpose of that activity to increase the sales of Pabst products.”
Other than Hawaii’s recent adoption of deposits, no state had passed a bottle bill in nearly 20 yrs. It’s been a mostly dormant issue in DC for at least a decade. But Sen Jim Jeffords (Ind-Vt) “called the hearings to build momentum behind a national bottle bill,” NY Times wrote. Under proposed bill, consumers looking at a dime deposit at least, and industry forfeits unredeemed deposits until 80% recycling rate achieved. Prognosis: “We don’t believe this is a serious threat. We still believe curbside recycling has proven the best way to go,” Beer Inst prexy Jeff Becker told INSIGHTS.
Miller’s Apr-May Volume “Disappointing”
SABMiller’s first comments about Miller trends: Apr-May “characterized by disappointing sales volume due to cooler springtime weather conditions…particularly in the Midwest and Northeast.” But declines “offset by…better pricing trends…lower raw materials costs and higher contract brewing volumes.” Miller results “broadly in line with expectations, ” and SABMiller expects Q2 financials “in line with that of the comparable period in 2001.” In Q2 2001, Miller’s operating rev was $1.2 bil (-0.7% adjusted to exclude discontinued brands), oper income was $168 mil (-11.6%). But in Q2 2002, Miller’s hi-priced malternative volume and $$$ all incremental.