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Imports Hot and Not in Supers

For full yr, imports up 7% and climbed to almost 12% of volume in supers, according to IRI.   But slowed to just 2% gain in 4th qtr, with several leading brands down.  Among top 5 import brands, Heineken, Tecate and Corona Light all jumped 14-15% for full yr, while segment leader Corona Extra slowed to 6% growth (and down 1% for 13 weeks) and Labatt Blue up just 3% (down 3% in 4th qtr).  Foster’s flat for yr (down 7% for 13 weeks).  Beck’s and Pacifico each up mid-single digits while Amstel Light and Labatt Blue Light each up 20%+ again in supers.  

Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 01/22/2003
  • Volume: 4
  • Issue #: 74