Tons of media coverage of beer ads on top of typical Super Bowl hype. Miller Lite stole some of AB’s thunder with Catfight ruckus (reenacted in San Diego), but when dust settled AB won USA Today’s Ad Meter survey for 5th straight yr and placed 4 ads in top-5...
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Beer Mkting Media Blitz
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 01/28/2003
- Volume: 4
- Issue #: 75