Beer industry volume was down then up and back down again. But when it was all over, volume in supers off 0.4% for 13 weeks thru Dec 29, according to IRI. That softness pulled back full-yr growth rate to 2.2%. Pricing held up very well for...
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Soft 4th Qtr in Supers
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 01/13/2003
- Volume: 4
- Issue #: 72