High-end segment – imports, specialty beers, malternatives and other above-premium-price products – passed 42 mil bbls, 20 share of US biz in 2002, INSIGHTS estimates. Up about 3 mil bbls in 02 and larger than Miller total for 1st time. That’s up 11 mil bbls, 35%...
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High-End Hits 20 Share
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 02/19/2003
- Volume: 5
- Issue #: 4