Smirnoff Ice volume down 8% in US in 2d half 02, while revs off 5% “due to increasing competition,” Diageo reported today. “While the RTD category has continued to grow and now represents nearly 5% of the sales value of the beer category” in US, sez Diageo, Smirnoff Ice’s share...
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Diageo’s RTD Drop
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 02/19/2003
- Volume: 5
- Issue #: 4