Since Coors began new mktg campaign, key tracking measures improved dramatically, sr veep mktg Ron Askew told Wall St, including awareness (up from 20 to 30%), purchase intent (30-45%), and consumption in last 30 days. Yet Coors made no claim that its sales have turned corner. “We’re into the zone...
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Key Coors Light Mktg Measures Jumped, But
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 02/24/2003
- Volume: 5
- Issue #: 5