It’s all new brand intros. New brands from top-2 sold 143,000 bbls in Tex in 02, much more than 102,000 bbls, 32% that malternative segment gained. Malternatives sold 418,000 bbls in Tex, got 2.3 share. #1 Smirnoff Ice down 23,000 bbls, 11% in its #1 mkt and...
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Malternatives Mustered Growth in Tex But
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 02/27/2003
- Volume: 5
- Issue #: 6