That’s according to 2001-02 survey of up to 10,000 adults by Scarborough Research. Clarification: Scarborough asks what brands consumers drank in last 30 days. Doesn’t measure volume, and consumers can name more than one brand. So brand can be most “popular” but not actually outsell others,...
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Yuengling Grabs Top Spot in Philly Survey
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 03/10/2003
- Volume: 5
- Issue #: 9