While import shipments off to tuff start, some smaller lower-priced imports hot at retail, at least in supers thru Feb 23, according to IRI. Surprisingly, biggest % gains among top 20 imports are Molson Canadian up 77% and Modelo Especial up 31%. Recall that total imports up 4%...
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Imports Hot and Not in Supers
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 03/13/2003
- Volume: 5
- Issue #: 10