Final figures just came in. Malt bev suppliers spent approx $1.17 bil on media in 2002, according to CMR, up $184 mil, 19%. AB alone spent $90 mil more on media, a 28% jump. Miller spending up $34 mil, 14%. But Coors spending down slightly,...
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Beer Media $$ Passed $1 Bil in 2002
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 03/26/2003
- Volume: 5
- Issue #: 12