Light beer segment continued its march towards half of all beer sold in US last yr with another 3-mil-bbl, 3.4% gain to 92.1 mil bbls, BMI estimates. About 3/4 of light beer is premium-priced and above, including Mich Light and Ultra. Premium lights grew 4% in 02 while lower-priced...
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Light Beers Grabbed 45 Share in 02; Hi-End Milestone: Over 20 Share; Lo-End Mostly Lower
Publishing Info
- Newsletter: Beer Marketer's INSIGHTS
- Published: 05/25/2003
- Volume: 34
- Issue #: 9