Data in 40 states complete for top 3 brewers for 2002 (tho not all state totals), underscores importance of a few key states for AB and Miller. AB up in 32 of 40 states, but it grew 848,000 bbls, 4% in 3 big states: Tex, Fla and OH. Those 3...
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AB Got 40% of Its 2002 Gain in Just 3 States; 3/4 of Miller Loss in Just 3 States
Publishing Info
- Newsletter: Beer Marketer's INSIGHTS
- Published: 05/25/2003
- Volume: 34
- Issue #: 9