AB’s recent outperformance underscored in latest supermkt data. AB up 8.2% for 4
weeks thru Jul 14 in supers, while total beer biz up 5.5%, according to IRI. So beer sales
in supers continue growing faster than in other channels. AB the big winner over Jul 4th
holiday. Gained 1.1 share of volume...
Read more...
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Who Won July 4th in Supers? AB Accelerated Share Gains; Miller, Coors Lost More Share
Publishing Info
- Newsletter: Beer Marketer's INSIGHTS
- Published: 08/12/2002
- Volume: 33
- Issue #: 14