Beer Marketer's Insights - 'You Can't Recall What You Ain't Never Had,' Prime Energy's Logan Paul Retorts over Announced Canada Ban

"You Can't Lose What You Ain't Never Had" is title of evergreen Muddy Waters blues tune, referring to a house and a woman. That might be paraphrased as refrain of social media magnet and enfant terrible Logan Paul after Health Canada, the regulator north of border, declared that Prime Energy exceeds its limit of 180 mg per 12-oz package and will be banned from sale in Canada. "The crazy part about that is we don't even distribute Prime Energy in Canada," the Prime Hydration frontman posted yesterday after story made the media rounds at time energy drinks have come under microscope again. Tho owner Congo Brands only just launched energy extension in US, some cans apparently made their way via gray market to Canadian retailers anyway, prompting Health Canada to move on those and 4 other brands, including Celsius and 5-Hour. "Caffeinated energy drinks are considered supplemented food and are therefore regulated by the Canadian Food Inspection Agency," AP reported, and agencies are jointly working to address matter. To Paul, it's all fake news. "As you saw the news this morning Complex, TMZ, Reuters, Forbes and many more talking about how Prime Energy drinks were recalled in Canada," he wrote. "But the crazy part about that is we don't even distribute Prime Energy in Canada. Let me repeat that, we don't even distribute Prime Energy in Canada! So how could it be recalled? Well, the answer is illegal or unauthorized imports of the beverage but of course traditional media doesn't care about that because they just want a headline; they want clicks." He added: "The level of misinformation currently being spread around Prime is actually insane. And you have to ask yourself why. Don't forget, we are a better for you product, our energy drink has 10 calories and zero sugar."As WrestleZone.com noted, Gov't of Canada website lists 5 other energy brands as having been barred lately from country over "non-compliances related to caffeine content and labeling requirements." They are 3D Alphaland, 5 Hour Energy, Celsius, Sting and GFuel. Of course, Prime Energy's 200 mg caffeine content is conventional for category in US these days, and far below the 300 mg of performance brands like Bang.

'You Can't Recall What You Ain't Never Had,' Prime Energy's Logan Paul Retorts over Announced Canada Ban

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