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Lighter Innovation from Boston Across the Portfolio in 2024; AO Crisp Fam; Truly Lookin' to "Light It Up"

Boston Beer isn't just lightening up Truly portfolio. Several innovations in 2024 are pushing lighter flavors with lower ABV, sugar and calories. On top of natl push behind Twisted Tea Light variety pk next yr and reformulated/lighter flavored variants of Truly, co will launch Sam Adams American Light and Angry...
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Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 10/30/2023
  • Volume: 25
  • Issue #: 224