
Beer Marketer's Insights
Missouri Merger
Fewer Strokes For Drinkin’ Folks
Good news about moderate drinking keeps flowin’. Latest: review of 35 studies found those who drank 2-3 per day had 28% reduced risk for most common form of stroke.
An S&N Lesson
Pyramid Up 5%, Narrowed Oper Losses
“Where we do not have Modelo, east of the Mississippi, where we have brands like Tsingtao, Peroni and St Pauli Girl, we will try to expand that national portfolio.” That’s what Constellation CEO Richard Sands told Biz Week Online. Added: “Typically, such expansion doesn’t take the form of acquisitions – rather, we develop new agency relationships.” Didn’t suggest any possible new partners.
Soft 4th Qtr in Supers
Molson Back to Flat in US
NM Tax Proposal Is Triple Shot at Beer
State legislator just proposed doubling beer excise tax to a dime-per- drink, earmarked to offset alcohol-related medical costs. That equalizes beer tax with wine/spirits tax. Doc-legislator also took oppty to attack beer: “Beer-related alcohol abuse is the major creator of problems,” he told NM papers. Added: “When people wind up in the trauma room it’s not from drinking expensive vintage wine, it’s from drinking lots of beer.” Ain’t just NM. Oreg prevention group is floating dime-a-beer tax too.